Yoram Kornatzky

May 14

The external surface of your company is increasingly in social media, either read by humans or by AI agents. So your SEO/GEO/AEO surface is to a large extent social media. You have every interest to enlarge that surface, make it better, and make it consistent.

May 13

Once you launch something, how would the world know about your platform? And as you progress, how do you distribute the ongoing activity (updates, cases, events, etc.) to the world? Most teams can build and launch now, but consistently distributing updates, wins, content, and signals is a completel...Read more

Once you launch something, how would the world know about your platform? And as you progress, how do you distribute the ongoing activity (updates, cases, events, etc.) to the world? Most teams can build and launch now, but consistently distributing updates, wins, content, and signals is a completely different challenge. Feels like there’s room for better systems around that.

May 12

Exploring a new problem space, I spend more time in GTM and RevOps conferences. Though the ideas I have are not GTM or RevOps per se, but adjacent. The decision-makers I need to talk to are close, but not the same. More CMOs and marketing people.

May 11

A new startup idea is slowly emerging in my mind. B2B thing. Talked to some potential customers in the past. Some say it sounds interesting when seeing a presentation or mockup. But cannot say we have a resounding positive. Some say you have something here. But substantial objections were raised. It...Read more

A new startup idea is slowly emerging in my mind. B2B thing. Talked to some potential customers in the past. Some say it sounds interesting when seeing a presentation or mockup. But cannot say we have a resounding positive. Some say you have something here. But substantial objections were raised. It will not be simple to build. Even with AI. It will include an AI component for essential functionality. Definitely see others around in the problem space. But with different directions. If I want to do it, I have to do it now. Half a year from now, might be too late.

May 8

You are looking for books to read, but cannot. You know everything. Of course, not. But you got saturated on some topics. And in AI, things move so fast that there’s no point in reading books. So you can read social media. The news is coming from tech and business websites like Bloomberg or various ...Read more

You are looking for books to read, but cannot. You know everything. Of course, not. But you got saturated on some topics. And in AI, things move so fast that there’s no point in reading books. So you can read social media. The news is coming from tech and business websites like Bloomberg or various newsletters.